Download e-book for iPad: Culture Jam: How to Reverse America's Suicidal Consumer by Kalle Lasn

By Kalle Lasn

ISBN-10: 0688178057

ISBN-13: 9780688178055

America is not any longer a rustic yet a multimillion-dollar model, says Kalle Lasn and his fellow "culture jammers". The founding father of Adbusters journal, Lasn goals to prevent the branding of the US via altering the best way info flows; the way in which associations wield strength; the best way tv stations are run; and how the meals, model, vehicle, activities, tune, and tradition industries set agendas. With a brave and compelling voice, Lasn deconstructs the advertisements tradition and our fixation on icons and model names. And he exhibits tips to set up resistance opposed to the ability belief that manages the manufacturers by means of "uncooling" purchaser goods, via "dermarketing" models and celebrities, and via breaking the "media trance" of our TV-addicted age.

A robust manifesto through a number one media activist, Culture Jam lays the rules for the main major social move of the early twenty-first century -- a stream which may swap the realm and how we predict and live.

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Extra resources for Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must

Sample text

They're effective and professional. The networks could not and did not object to how they looked. They objected to what they said. And the stonewalling continues to this day. Sometimes the hypocrisy is maddeningly blatant. Every Christmas season, the airwaves are full of consumption messages as our culture embarks on another whirlwind buying binge. But year after year the big three networks have refused to sell us airtime for our "Buy Nothing Day" announcement. Over the years, I've spent dozens of hours arguing with the net work executives about why they're censoring us.

Therefore, we have no criteria for judging what is meaningful, useful, or relevant information. " Infotoxins If we now absorb a surreal quantity of information, then the quality of that information is even more disturbing. The reality presented to us by the media always has a spin on it. Ads stretch the truth, news bites give only part of the story, and White House press releases are carefully tai lored to make the president look good. We are constantly being hyped, suckered and lied to. The marketers, spin doctors and PR agents who produce this pro paganda realize what we as a society hate to admit: Disinformation works.

Your kids watch Pepsi and Snickers ads in the classroom. ") You think you've seen it all, but you haven't. An Atlanta-based marketing firm announces plans to send an inflatable billboard filled with corporate logos into geostationary orbit viewable every night like a second moon. British sprinter Linford Christie appears at a press conference with little panthers replacing the pupils of his eyes, where his sponsor's logo has been imprinted on specially made contact lenses. New York software engineers demonstrate a pro gram that turns your cursor into a corporate icon whenever you visit a commercial site.

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Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must by Kalle Lasn

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